The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
Importance of Company Branding Within Your SEO
When looking at your overall SEO strategy, it is becoming ever more important to incorporate both SEO and branding into the mix. The problem is that they do not seem to quite fit together. On one hand, SEO deals with the placement of important keywords and phrases. On the other side, branding deals with company company brand […]