The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]
Importance of Company Branding Within Your SEO
When looking at your overall SEO strategy, it is becoming ever more important to incorporate both SEO and branding into the mix. The problem is that they do not seem to quite fit together. On one hand, SEO deals with the placement of important keywords and phrases. On the other side, branding deals with company company brand […]
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]
The Best SEO Tactic Is Quality Content
So after a traumatic year of Google updates, all named after cute animals we find that most traditional seo services you may have used are now rendered useless. We are talking about mass article submissions, forum link posting, web 2.0 pages etc. Google updates have (if your lucky) just wiped out any positive effects from […]
Welcome To The Webworx Blog
Welcome to our blog that we will fill with useful,informative, educational and sometimes amusing content. Although Webworx Limited has been in operation for many years, we have operated from a number of different websites under the company umberella, mainly SKS Services which was the original company name back in the old days. The company branding, […]
SEO Guides
Guides for SEO First thing you must do before diving into search engine optimisation is to digest some knowledge. You can start by reading our starters seo guide and then moving into some of the more heavyweight stuff. SEO Starter Guide from Google Everyone wants to be top of Google so it makes sense to […]
SEO Training
Train in the art of SEO If you want seo work carried out internally or would like to understand the intricate nature of how search engines work, compile data and rank websites then you have a number of ways to achieve this. You can train by doing research online. The problem with this approach is […]
Outsourcing your SEO work
If you want seo work carried out but are not so happy paying seo companies to be the middle man, you can go direct to the outsourcing companies that carry out this work. Be warned though, that working direct can have its disadvantages as well as advantages. Outsourcing backlinking work and content creation/article writing etc. […]