Why You Simply Must Have a Blog On Your Website To Boost Traffic And SEO

OK I will make this short and sweet. If you have a business website you MUST have a Blog installed.

A blog can do wonders for your website in the eyes of both your visitors and the search engines. If setup correctly, a blog can bring a large amounts of visitors to you, who in turn can become customers.

Google and the other search engines all love new, original and quality content, and they like to see your website adding this kind of content on a regular basis. You dont need to post to your blog every day, a post each week is absolutely fine.

One Blog post can Gain lots of traffic – Live example

Consider this about your website that has no blog and our website complete with blog. Your website will have the same number of links to it tomorrow as it does today (unless you have an ongoing seo campaign running). We however will post a blog entry. The blog entry title is called:-

The Question To Ask Your SEO Company and Save A Fortune

Now if you copy the above title and paste it into the Google search box, the sksservices blog post comes up at position number one. It will also rank for variations of that search term. Now consider this for a moment. With the correctly setup blog, every post you make not only adds useful content to your website – but also makes that page rank for all kinds of different search terms and your site grows, making it easier for people to find you!

Gaining Backlinks To Your Blog

When you write a blog post, you are adding useful, quality and on topic content to your blog and in each post you can link to another page on your website. If for instance you have a range of products or services, talk about them in your blog and link to them. For example i could talk about my video creation service. You are now building backlinks helping your search engine rankings. This extra linking will boost your product page in the search engines.

Make sure that when you create a new blog for your business, put it on your own website domain. Many companies put a blog on a wordpress or blogger sight. An example of this would be http://www.sksservices.blogger.com. This is a remote service and means that your blog could be removed anytime. You have no control over the site, its not really your. So make sure you have the blog on your business website. For example, if your website address is http://www.sksservices.co.uk then your blog should be located at http://www.sksservices.co.uk/blog

Putting a blog to your business website creates a way to get additional traffic. You’ll get direct traffic from your posts, which get indexed by the search engines and drive traffic to your site from searches. And, you will get indirect traffic from your other site’s pages ranking well in the search engines because they have links pointing to them from your blog posts.

Search engines love blogs, and they create more ways to be found by them. Every post provides a new chance to create a link or two to other pages and blog posts on your site, thereby boosting those pages’ rankings.

You are giving the search engines one more entry point into your site. Your site will quickly get much bigger, and with every new page your site gets more visible and more important.

Your website should not remain static. It should grow over time. And the fantastic thing about content is that the more of it there is on your site, the more chances you have of getting found in the search engines.

A blog is very easy to use once setup so anyone can use them, so even though you may know nothing about Websites and programming, you can still add new content to your website and improve your seo rankings.

Please ask about our blog installation service.

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