An important and largely overlooked aspect of SEO is images alt tags. Most websites have a lot of images and pictures but they can be used to not just look good, but improve the SEO of your website.
Alt tags is the text that describes your images. Alt tags are displayed on the site while the emages are loading, or when you hover over the image with your mouse. They also help blind people who are using text readers to read your web pages.
Alt tags are another place where you should insert your keywords to improve your rankings in the search engines. Even if your text already have keywords you could still improve and reinforce your most important keywords using this method.

Having alt tags along with naming your images as something descriptive will also drive traffic to your site from Google Images, and help improve rankings. Some seo companies abuse alt tags and just fill them with all kind of keywords. However alt tags are required if you want your site to validate with W3C standards.
It is a good idea to use keywords in Alt Tags, just dont go over the top.
Not implementing SEO techniques with your images could mean that you are missing out on important traffic from the search engines Image Search functions, and as we know every little helps so get tagging your alts.
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