Search Engine Optimisation – What you need to know

You probably get bombarded with phone calls offering SEO (search engine optimisation) services. The problem is that many of these companies do not really know what they are talking about.

You get blinded with techno babble and promises that if you pay a monthly fee they will improve your position in the search engines. That’s all well and good but then, when it comes to the crux – They cannot actually give you a timeline of when you will see the results.

Could be days, months or even years. “All depends on many factors – can take a few months”, “Depending on when your site is crawled it may take some time”, “We cannot put a timeline on it sir”. So you could be paying for months and seeing no results? That’s crazy

Well i say that is complete tosh and unacceptable. SEO (Search engine optimisation) is very simple and you should see results in days. I will now explain how i go about optimising your website.

First of all i need to look at your site and report on the following:-

Keyword Research

Many companies dont even research this which is plainly stupid. What you need to know, is for example. If you are a hairdressing shop and your based in Leeds. Then by doing some keyword research i would find out what people type into the search engines when they want to find a hairdresser. ‘Hairdresser in Leeds’, ‘best hairdresser in Leeds’, cheapest barber in Leeds’, ‘Leeds hairdressing salon’ etc. You get the picture.

There is no point in ranking for a keyword or phrase that no one searches for! Why am i including the city name in the search? Well for one, people add the town or city in their search when looking for a local company. Because ranking on page 1 for the term hairdresser is not going to be easy but including the name of the town or city makes it possible.

Onpage seo check

How your website is put together at code level. Do you have the right Meta tags for keywords? Do you have enough useful content for potential customers? Are you using the correct linking phrases etc. These have to be right if you want to travel up to Google’s first page.

Offpage seo check

Now search engines look at your site and then they look at how many other websites link to your site before deciding what position you are going to take in their pages. But you have to be a little careful because they also look at the quality of the site that links to you. So for example if a spammy Viagra website is linking to you then that is BAD. So number of links x quality = higher rankings

There are a few other factors to look at and after finding out all of this information, We then go about improving all or some of these factors (unless they are all perfect already of course) and give you weekly reports on where your site was originally for the designated keywords, and where it is now. If it is not getting higher then i dont want to be paid.

A lot of SEO companies prey on the fact that you may not have much understanding of the subject, so make sure they promise improvements or your money back.

Incoming search terms:

cheapest barbers leeds

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