Bad news if your shovelling a ton of money into PPC advertising, browsers are clicking on organic search engine results rather than the paid variety. The report which was compiled by User Centric shows what most people already know, organic is trusted more by buyers.
The report looked at how users reacted to paid search ads on the big two search engines from Google and Bing, and the findings show that organic natural results are chosen in preference. Although some users take a look at the paid results/ads, everyone looks at the organic listings.
Interestingly the report showed that if you are going PPC then Google’s your search engine, as Google paid ads are looked/clicked at more than the Bing versions. For those that are into stats, users looking at paid ads look for less than a second (9/10ths) doing so on Google’s search results, compared to 7/10ths of a second for Bings.
All much of a muchness but when it comes to organic listings users take a mammoth 14.7 seconds perusing the results on Google. And Bing users spend 10.7 seconds on average looking. A rather obvious stst that came out showed that higher results get more attention, hmm did’nt need the report to tell us that one.
The report does help to emphasise how important organic seo is to your marketing efforts. I have always believed that the natural results tell users that the website is established and has a certain amount of trust. Anyone can put a site up and be number one for paid results but much more work is required for top organc listings.
So do you kick your pay per click campaign into touch. Well no, plenty of business can be gained from paid listings but a percentage of your budget should be spent on seo services so your ranking gets higher.