You may have heard from the grapevine about Google’s new algorithm changes that hit the US in February and the UK just last week. So what do they mean for your seo projects and more importantly, your website rankings?
The changes which are also known as the Panda update have affected websites in different ways, some gained rankings whilst others fell away to page umpteen oblivion. If your site saw a tumble then there is no point complaining about it. Google have a habit of not changing their minds.
The changes all boil down to one thing and that is quality. Many link farms, low quality sites with tons of copied content all bit the dust. But then so did established sites like Ezinearticles.com lost position as well.
Shallow sites that carry dubious content and allow anyone to publish anything have been hit. Some web2.0 properties that many use for seo have also suffered. Sites have basically been told to stop publishing low quality, small crap articles designed just to get search engine rankings.
It appears that sites such as those mentioned above also got hit because they allowed users to promote bad stuff such as pharmaceuticals, gambling etc. This has had an effect on the whole website which has got a good slapping.
It appears that low quality was hit but also the length (number of words) in the website content was also a factor. Is it a coincidence that Ezine are now upping the maximum word count for articles submitted?
So what can you do to achieve good rankings and avoid wasting your time? Well for a start write good quality content and post it on your own website or blog. Then post to select article and web2.0 sites that are still in vogue. Look at the length of the post, number of paragraphs etc. Add social networking features so your content gets tweeted on Twitter and liked on Facebook.
If you have a blog then people should be comenting on your posts. Are you linking out to other quality sites?
When it comes to backlinks then just make sure you diversify. If a particular area like article pages are suffering then your links from a Press Release may still be strong. For most people, this update will have no effect whatsoever and for the rest? Well they probably got what they deserved.