Google, Bing Or Yahoo. Which Search Engine To Optimise For?

When it comes to Search engine optimisation, there is only one search engine you want to target initially and that is of course, Google. However for complete seo, you really want to be in all the other search engines big and small.

Although Google has been dominant in the market for the last ten years, the other search engines are trying to catch it up and recent events in the search engine world have shown that a little more attention to the other contenders might be in order.

Presently, the three biggest out there are Google, Bing and Yahoo which has been the case for as long as i can remember. Bing of course is Microsoft’s MSN search engine rebranded with a few bells and whistles. When released, many thought this could be the Google beater. However since launch it has only gained about one percent of Google’s traffic.

So whats the difference between the big three? Well, its all little nuances really. For example, Bing appears to give more weight to keywords in URLs than Google. This may change. Google has altered its attitude to keywords in URLs over time, and it’s quite possible Bing will too. Bing also seems to rate higher capitalised keywords and bigger websites.

Yahoo is looking to start making use of the Bing technology. But even before that happens, the two search engines have a lot in common. Yahoo! also favours keywords in URLs and emphasises keyword matches in results over relevant keywords.

All three search engines have been hinting at the advantages of deep linking for websites. As usual, Google is ahead of its competitors when it comes to featuring deep link pages. As the search engines increase their awareness on deep linking, the importance of internal structure in your SEO strategy becomes ever clearer. You can talk to our experts at SEO Consult for advice on improving your site’s navigation and deep links.

So things in the search engine world are changing and Google may not always be top dog. That’s why our seo services optimise your website for all the search engines big and small. Because todays, little guy might be tomorrows Google.

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