Protect your online reputation

If you look up the name of your business in a search engine, you will find a page full of links. Many will be from your site, maybe someone who has linked to you. But if your unlucky then you may find a review site, forum, complaint site or someone’s blog giving your company a bad reputation.

Example: Lets say your company is called Joe Blogs Windows. You may find that on page 1 of the search engines, a review is screaming out words to the effect of, “Joe Blogs ripped me off, has shoddy workmanship and i will never use them again.” Pretty bad for the reputation of your business, right?

So to break this down, reputation management is Watching what people are saying about you and Controlling what searchers see, specifically negative comment removal.

If you can achieve this, then you will keep your reputation onlinetion. If comments can not be removed then you need to deal with the problem and thereby limit any damage.

Now the big problem is that the internet is pretty much enregulated. Anyone can slag you off and removing stuff from the web is no easy task. Your reputation can make or break you and the internet is where a big portion of your customers will first will find out about you.

So you type in your company name and find one or more less than complimentary reviews of your business. This is when a reputation management company comes to the rescue. Or you can get to work yourself.

What to do if you have been bad mouthed on the web

What you or your hired company need to do is simple. Try to remove any bad comments using a variety of methods. Determine if it was made by a competitor, maybe an ex-employee or a non-real person. Is the comment true or is it a lie? If it is, then you can contact the website carrying the offending comments and ask for it to be removed.

If the comment was made by a real customer with a grievance then contact said customer and try to appease or help them. The review may have been made in haste or in the heat of the moment. Many people are willing to login and amend or remove the offending message with a little persuasion.

The best method i think, is to start generating good reviews of your business which will remove bad ones further down the pages. You can achieve this by contacting happy customers and asking them to post a review on any number of directories such as Freeindex or Yell etc.

As an seo company, we can help to regain your reputation and help remove the bad ones from searchers eyes. Or if you have the time and knowledge you can achieve this yourself. But if you have’nt already, then i suggest you do a quick search for your company and make sure nobody has achieved page one by slating your business.

When your happy with your reputation, you just have to keep monitoring and dealing with any problems straight away. If you have a few bad reviews that cannot be removed, then don’t worry too much. Most companies have both good and bad comments made about them, just make sure the good ones get seen first.

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SEO Companies are not all bad

The answer to all these questions is yes. Can you do the seo work yourself? Definately. But although buying a few article blasts, web2.0 creations, directory submissions etc. may all help increase backlinks. They may have zero effect on your rankings or make a dent in your traffic stats. And this is because seo has become a little more sophisticated these days.

If you can create the right links at the right time and using the correct variety of anchor texts, then you can do it yourself. The problem is that most business owners do not have this knowledge, so maybe using a good seo company is worth doing in this case.

As to the question,  are seo companies just a rip-off? Well that is another yes, but only some. You see starting an seo company is as easy as knocking up a quick website and then becoming a reseller for all these low cost linkbuilding services that are floating around. If an seo company is set up this way then you may as well spend an hour doing it yourself and save on their markup. To find out if an seo company is real, do a little researc. How long have they been in business? Can they show some real results? Does their own website have good rankings for multiple keywords?

If you can get answers to all these questions then ask them what they will do if you hand over your hard earned cash. You would expect at the very least the following:-

Competitor analysis
Market niche analysis
A timetable and strategy of what they will do for you
Onpage checking and possible modification
Varied and timed link building
Content creation
At least monthly report
A contract that can be cancelled at any time.

If an seo company cannot (or will not) offer this then walk away and find another one. There seem to be hundreds around anyways!

So in summary, link building is easy and can be cheap. Unfortunately you will not kid search engines with these kind of practises anymore. A little more sophistication and effort will be required. The good news is that there are companies (us included) that have been around for a long time, have proven results and can offer cost effective and worthwhile results.

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seo services coming back soon

So why was there ever a break, what kind of professional company just shuts it’s doors? Well the last couple of years have been very hectic as we reposition ourselves and take care of our other business operations. We are almost a victim of our own success and the results of the search engine optimisation success that we can achieve.

The company Webworx Limited was officially launched with SKS Services as a satellite company. As we are pretty good at ranking websites we have numerous other sites that sit at the top of the search engines that all need attention and all make an income of their own.

But now the dust has settled, and the staff are in place. All the different companies within the group are ticking over nicely and we can get back to our original objective, which is helping companies and businesses both big and small, get higher rankings in Google, Bing and Yahoo.

There will be a range of new services that take advantage of new algorythms and updates that the search companies make on a regular basis. We have more staff coming onboard and new premises opening that will give our company the resources and manpower to cope with the research and linking strategies required to rank in today’s sophisticated search results.

So keep your eyes peeled for our new seo service announcements that will bring a guaranteed improvment to your rankings without the waffle, long term contracts and high costs of so many other seo companies.

With the recession biting and companies closing down, look on 2012 as an opportunity for you to succeed. And to multiply your odds of success, make use of SKS Services seo abilities to give you a winning edge.

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Google Plus can give you an seo boost

One of the ways Google+ separates itself from the social media pack is its power to affect SEO. Google+ has something up their sleeve that the likes of Facebook and Twitter can’t compete with—Google+ links are dofollow links that carry PageRank and authority that Facebook and Twitter do not.

So any links you happen to share on social networks – Facebook and Twitter, are NoFollow links, in other words not so important for SEO ranking.

Two main areas where you can currently add links are in the Google+ posts and the “About Me” section.  The Google+ posts will give you a short term boost where you can post your latest news.

The ‘About Me’ area is a good place to talk about your business and drop a few links back to your website or blog. The links here will not change so become a more solid link with longer staying power.

So although we are all busy beavers, jump aboard Google+ for an seo boost.

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seo is a must nowadays

In the good old days, customers would find a service or product from the Yellow pages or see a company van driving around Essex and jot down the number. But the internet has changed. Now everybody Googles for their Essex service. Your website should be the equivalent of a salesman that works 24 hours a day and costs a lot less than the physical type.

The county of Essex is close to London, Kent and has easy access to important trading areas as well as the rest of the Country. Using seo you can target both customers from Essex and further afield . You want business from all over the Essex area but also to attract visitors from nearby that need your product or service.

Luckily for you many companies based and working in Essex do not realise the benefits of SEO just yet. Some companies and Essex businesses think they dont need seo. That is very wrong of course, all Essex businesses should have an SEO budget allocated. The good thing about local Essex seo is that you can target certain areas such as Harlow, or Southend, Basildon or Stanstead.

Although SEO companies are ten a penny, it is a minefield out there. You should find an seo firm that has a proven track record and walks the walk. SKS Services are based in Essex and work for many companies of all sizes and for any budget. Contact us now for an SEO service tailored for your Essex business.

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Get ahead by creating good content

Google’s algorithm is designed to promote and reward (with high rankings) good quality, content filled sites. Whilst penalising and de-indexing the low quality, spammy sites.

The questions Google ask, are ones that you as a website owner needs to ask as well. For example, “Would you trust the information presented in this article?” they also point to the importance of original content, asking, “Does the article provide original content or information, original reporting, original research or original analysis?”

Here is the ultimate question after writing on your website, “Would you expect to see this article in a printed magazine, encyclopedia or book?”

So there you have it. Rather than looking for the latest gimmick, trick or linking system. Just concentrate on content. Good content, original content and lots of it. Post regulalry and with good solid information. Then the links and traffic will come to you.

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The recent killing of terrorist leader Osama Bin Laden at the hands of a US Navy Seal squad has prompted joy and acceptance from almost every corner of the world excluding Bin Laden’s al-Qaeda terrorist clan, and it seems that the happiness is not limited by physical form.

SEO specialists have been delighted at the increased opportunities from such a high-profile news story, but it seems as if web hackers have been combining the elements of a good story and high search rankings to set up their malware activities.

Read more – Bin Laden killing was SEO and malware gold

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Do some SEO today

Well now you can. We have put together some quick seo tips that will have your website purring like an seo’d pussycat.

1. Decide what you want to rank for

First off, decide what keyword or words you want to rank your homepage for most. If your a dentist in Wickford then Wickford dentists might be a good start. You can do a little keyword research to make sure browsers are loooking for your phrase. Now just make sure that phrase is in your Title tag and is mentioned a couple of times on your homepage. Make sure you put them naturally within your text.

2. Create a new page or a blog post for other keywords you want to rank for

Get writing new pages full of great info and concentrate each page on a search term your customers will be typing in. If you have a blog then a blog post with the keyword phrase in the title will work fine. Try to make sure you use 300 words or so and have your keyword phrase 3-4 times within the text.

3. Get Tweeting and Facebooking

Post links to your homepage and newly created pages using Twitter and Facebook. Ask friends, colleagues and customers to do the same for you. It creates backlinks and Google loves a social buzz about something.

Get everyone you know to link, post or write about you on their website

Everyone has a website, from multi national companies to Joe down the road with his blog. Ask for them to review, talk about or just link to your website using one of your keywords or phrases. Easily done and you can always return the favour.

So there you go. Stop procrastinating and get doing some seo today. This time next week you will be glad you did.

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Panda has been rolled out worldwide

Many sites felt a painful fall in rankings whilst some gained. but the fact is that if you build a good quality site and get the basics right, then you cant go wrong. Many blog posts have been printing lists of the winners and losers, trying to analyse why the rankings dropped etc. But it’s quite obvious that the sites hit worst allowed junk content and duplicate content onto their websites.

Can Spam links hurt?

I still maintain that it is onpage content that is most important followed by backlinks of quality. If you go down the road of getting spammy profile backlinks from forums or blog comments and are mingling with other ‘dodgy’ links, then i think those links will simply have no effect. Therefore they are worthless and are not worth wasting time or money on.

Links that work

Submitting good comments on a moderated blog are great as are well written articles. Social bookmarks and votes from Facebook are good too. Simply do not try to cheat and you cannot go wrong.

Panda may have been high profile but Google are forever trying to weed out the cheats and spammers. Do things the right way. Keep posting blogs and building great content. Comment in forums and other sites in your niche. Then you will get where you want to be. Just not overnight.

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Seo companies use an Essex seo supplier

Where do you go next? There are literally thousands of seo companies, charging from £10 to £3,000 and you confused and unsure. Once you are in this position, the best thing to do is ask for advice. Not get the hard sell from some seo snake oil salesman but just a bit of advice on where to begin and the best way to dip your toe into seo.

Even better than talking is to get a visit from someone that can give advice and then leave you to decide on your next move. That is why if your an Essex business looking for essex seo then you should contact us and make that first move.

Because we are based in Essex and have been in Essex for over 20 years, we understand how the county works, where the potential customers are and more importantly how they search for services and products. It doesnt matter if you are based in and sell exclusively to Essex residents or are a national, even international company.

We can advise on where to start seoing your website. From local Essex business directories to getting your onpage internal linking right. We will advise even if it means we get no business from you. Why do that? Because we know that when you do need additional work doing or want to move to the next level, you will hopefully come back to us.

So if your in Essex do the right thing and use a well established and successful Essex seo company.

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