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Hi and welcome to a new feature we have. I get so many questions asked that im starting a new category called :- Search Engine and SEO Question

So lets start off with this question i received:- How do i get my website higher up the search engines?

Now every website has to be judged on its own merits before i devise a linking plan, however lets assume your website has the correct onsite seo work done and your languishing on page four or five. Some general advice would be to get some backlinks to your website.

Well for general advice then..

* Try not to get too many spammy links. By this i mean links that can be posted easily and without moderation. Your links will sit on the same page as Viagra pills and gambling/porn sites. Spend a little more effort working on link building

* Contact trusted, authority sites. You may not be able to get a link from thebbc.co.uk, cnn.com etc. But how about finding the website that do have a link from these trusted sites and ask them to link to you. One link away is great, two is good and so on.

* If your website has mainly 1 type of links (directories for example) then vary it a little A diverse link profile is a much more effective one. Use video and articles and press releases etc.

To find out who is linking to your website and your competition as well, see our Easy Way to check your links

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For many people and as part of your seo strategy, sending your blogposts straight to Twitter and Facebook makes sense. For more information see our post on social networking as part of an seo campaign. Most of the time your Twitter and Facebook accounts will have friends and followers, so wouldnt it be great if everytime you posted to your blog it was also sent to these social networking sites? The result is more visitors and more exposer in the search engines. Just follow the steps below and tap into this great seo strategy.

Send Your Blogposts straight to Twitter

Sending Automatic Updates To Twitter and/or Facebook

• Visit the website Twitterfeed.com and sign up
• Once logged in click on “Create New Feed”
• Choose either Twitter (and the account) or Facebook
• Give name of the RSS Feed (e.g. Your Company name or keywords)
  • This name will only show for you in Twitterfeed, so make it descriptive
• Add the RSS feed URL to the settings (you can find this on your blog page – usually called post rss feed. right click and copy link location)
  
• Press “Test RSS Feed”
• You should see green text below the RSS Feed URL field: “Feed parsed OK”
• Go to Advanced Settings
• Adjust the update frequency
  • My recommendation: Every Hour and 1 new update(s) at a time
  • You can update less frequently, or even every 30 minutes, but think very hard if you want to increase the number of updates at a time
• Post content: For your blog feed, you probably want to choose “title only” if you’re posting to Twitter, “title & description” is good for Facebook
• Make sure “Post Link” check-box is checked
• Click on “Create feed”

There you have it, every post you make will go automatically to Twitter and Facebook. There are advanced uses for this and ways to expand but they are for another post.

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Its a given that Google loves Twitter and Fecebook, and now Bing have revealed where they love to see your website being discussed. Social network sites Digg and Yahoo Buzz.  The Bing Webmaster Center Program manager, Brett Yount said on the Bing Forum that if you want to boost your websites position and improve rankings on Bing, the get Buzzing and Digging.

He said on the Bing Forum Community:- “If your site pages have good content, submit them to buzz and digg. Both have a high chance of getting your page indexed.”

This post was then mysteriously removed and replaced with a more general answer that asked users to read up on some Bing postings. However, we got the juicy info before it was erased. So now you know what to do.  The idea makes sense as search engines look to see whats popular by checking out the social networking sites like Yahoo Buzz and Digg. But one things for sure, those sites are going to get a lot busier pretty soon!

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We have always gone that extra mile when creating seo campaigns to get your business moving on up. Our extensive range of search engine optimisation services now includes creating an RSS feed from your website for backlinks and extra traffic.

Along with our existing extensive seo work that includes both onpage and offpage seo, we now create an RSS feed for your site to blow away your competition.

SKS Service’s Owner Steve Sanger commented “We are really ramping up our service with rss feed creation. RSS feeds can be picked up and syndicated around the worldwide web quickly creating hundreds of backlinks that all add to our clients high rankings.”

RSS stands for Really Simple Syndication or Rich Site Summary and is commonly found on blogs. RSS is an XML file designed for content distribution. Website owners can create an RSS file which includes headlines, descriptions and keywords relating to their niche. RSS is becoming very popular as it is a free and easy way to promote a website and its content.

Please check out our full list of seo services we create for your website when you order an seo package.

A new study has shown that your local business can be found by a lot more prospects on the Internet simply by creating and distributing a simple video.

The study by Spotzer Media showed that local business had a 30 times greater chance to get the internet browsers attention when they created a professional video and distributed it through a process called Video Search Engine Optimization or Video SEO process.

“Video SEO helps businesses get found on the Internet. It is a new technology in which a video first gets associated with relevant data and then the video plus data gets distributed across the Internet to be picked up by Google and other search engines.” said Gordon Henry, President of Spotzer Media. “Creating a professional video and then having that video SEO-ed usually results in a high business ranking on Google. That attention from Internet users generates leads and phone calls to the local business.”

The Spotzer survey shows that businesses with properly optimized videos ranked high on the most important search query for small businesses — Google searches for category with location (for example “skin treatment Philadelphia PA”). Over 60% of local businesses with a properly optimized video reached the first page in such a search and over 75% of those attained top five listing position.

For each video Spotzer also calculated the findability improvement ratio — the highest Google ranking for the business before Video SEO divided by the highest Google ranking for the business after Video SEO. The average improvement ratio for all videos was over 30. The effect on number of clicks for the business was even larger than the findability improvement ratio because the number of clicks on Google behaves in a non-linear fashion (i.e. the number 1 rank on Google gets far more than 5 times as many clicks as the number 5 rank).

Moreover, once a business listing gets found, the video also increases user interaction with the page. “Local businesses that have added video to their web pages are seeing significant increases in user attention,” said Simon Greenman, Managing Director of Online for European Directories, which operates online yellow pages directories in seven countries. “Video is the most clicked item on the profile page. Users naturally click on and watch business videos on our sites. When they do, they frequently call the businesses, and the businesses end up benefiting by getting more new leads.”

Many merchants already understand the effectiveness of video advertising and are using it. “Video has become an integral part of our marketing efforts,” said Michael Jundi at United Freight and Logistics. “Since adding video to our website, we have gotten positive feedback from old and new clients. When our sales people talk to business prospects they have them go to our website and view our video.” Said Rick Cochran at Fort Bend Music Center: “I know people are viewing the video because they mention that I am the person in the video when they come in.”

Read the full article – http://www.prnewswire.com/news-releases/video-seo-drives-free-leads-to-local-businesses-69974552.html

SKS Services have a great range of seo video and video creation services available and we have always strongly felt that video is the way to push your company and website up the rankings. Looks like we were proved correct.

We all know that getting on page one of Google is key to a successful online business. We have a great trick to spy on the competitions backlinks and beat them at their own game. Heres a great way to start spying and competing with your competition right now and for no cost, just a little time.

Finding Your Competitors Backlinks

Go to the Yahoo site explorer search located here:- http://siteexplorer.search.yahoo.com/

Once on the site just follow the steps:-

1. First off, type in the website domain of your competitor in Yahoo Site Explorer.

2. Next, click the button that says ‘inlinks’ so you can see all of the inlinks (backlinks) for your competitors site.

3. After this just look above the set of results and you will see this option dropdown menu:-

As default you are shown all the links to your competitor’s site even internal links from one page to another. As we only want to see which other websites are giving backlinks to your competitor change the ‘From All Pages’ to “Except from this domain” so you dont get any internal links showing. It should now look like this:-

4. This list will now only show websites that are linking to your competitor.

So now you have a long (or maybe short) list of websites that all link to the enemy site. What can you do with it? Well you just try and get the same sites linking to you.

1. If there is a link from a website then visit said site and see whether the link is a paid advertisment, a link exchange or the sites owner just wanted to link for further information. Whichever the reason, use the contact page to ask for a link to your website.

2. You may find that there are links from Forums and/or Blogs. Any of these links can be recreated by you just by leaving a comment on the blog with a link back to your site or signing up to the forum and leaving a link in your signature.

3. You could also see links from directories. These are easy to sign up to and leave a link of your own.

So from a little bit of work you could have the same links as your better ranking rival. Once those links are indexed by the search engines you should be looking down on them.

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It is very easy to get bogged down in all this seo techno babble and spend too much time researching, investigating and deciding, resulting in you doing nothing.

So in honour of all confused seo seekers, here is a dummies guide to seo and what you need to focus on first for fast search engine rankings.

OnPage SEO

First of all get your onpage content right. What i mean by this is to make sure your titles and descriptions are relevant, say what is on the page and are different for each page, emphasising the keywords you want to rank for.

Make sure your pages have some content on them. Its all very well having a video or flashy images, but search engines dont know what they are all about. They just want to see the text. So jazz up your pages with textual content that includes your keywords. Get your internal linking right as well while your at it and setup a sitemap

Offpage SEO – Backlinks Link Building

Now your site is looking search engine friendly start getting links to it.

First get listed on the local search listings. An easy way to get your business on page 1.

Next start writing articles, post on your Social network sites. Your Facebook and Twitter pages, comment on related sites etc. Or of course use our brilliant seo service.

Install a Blog

I cannot tell you any more than i already have that installing a blog on your site is a must. Get a blog installed and you will benefit from the extra content on your website, the increased backlink possibilities (rss feeds, blog directories etc) and the boost in search engine traffic.

Sit back and pat yourself on the back for actually doing something. There is more work that can be done and building backlinks on a regular basis is a good idea plus posting to your blog every now and again. But just by doing the above will have a guaranteed seo improvment to your website and probably put you ahead of 80% of your competition who are still debating what to do. And if your too busy making money then just let us do it all for you.

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OK I will make this short and sweet. If you have a business website you MUST have a Blog installed.

A blog can do wonders for your website in the eyes of both your visitors and the search engines. If setup correctly, a blog can bring a large amounts of visitors to you, who in turn can become customers.

Google and the other search engines all love new, original and quality content, and they like to see your website adding this kind of content on a regular basis. You dont need to post to your blog every day, a post each week is absolutely fine.

One Blog post can Gain lots of traffic – Live example

Consider this about your website that has no blog and our website complete with blog. Your website will have the same number of links to it tomorrow as it does today (unless you have an ongoing seo campaign running). We however will post a blog entry. The blog entry title is called:-

The Question To Ask Your SEO Company and Save A Fortune

Now if you copy the above title and paste it into the Google search box, the sksservices blog post comes up at position number one. It will also rank for variations of that search term. Now consider this for a moment. With the correctly setup blog, every post you make not only adds useful content to your website – but also makes that page rank for all kinds of different search terms and your site grows, making it easier for people to find you!

Gaining Backlinks To Your Blog

When you write a blog post, you are adding useful, quality and on topic content to your blog and in each post you can link to another page on your website. If for instance you have a range of products or services, talk about them in your blog and link to them. For example i could talk about my video creation service. You are now building backlinks helping your search engine rankings. This extra linking will boost your product page in the search engines.

Make sure that when you create a new blog for your business, put it on your own website domain. Many companies put a blog on a wordpress or blogger sight. An example of this would be http://www.sksservices.blogger.com. This is a remote service and means that your blog could be removed anytime. You have no control over the site, its not really your. So make sure you have the blog on your business website. For example, if your website address is http://www.sksservices.co.uk then your blog should be located at http://www.sksservices.co.uk/blog

Putting a blog to your business website creates a way to get additional traffic. You’ll get direct traffic from your posts, which get indexed by the search engines and drive traffic to your site from searches. And, you will get indirect traffic from your other site’s pages ranking well in the search engines because they have links pointing to them from your blog posts.

Search engines love blogs, and they create more ways to be found by them. Every post provides a new chance to create a link or two to other pages and blog posts on your site, thereby boosting those pages’ rankings.

You are giving the search engines one more entry point into your site. Your site will quickly get much bigger, and with every new page your site gets more visible and more important.

Your website should not remain static. It should grow over time. And the fantastic thing about content is that the more of it there is on your site, the more chances you have of getting found in the search engines.

A blog is very easy to use once setup so anyone can use them, so even though you may know nothing about Websites and programming, you can still add new content to your website and improve your seo rankings.

Please ask about our blog installation service.

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It seems that everywhere you go these days, everyone has a twitter page or a facebook account. Facebook has over 140 million active users and grows by around 600,000 new users daily. Then ther is LinkedIn which has over 30 million members.

This is all well and good, but did you know these social network sites can be used for SEO service benefits?

The popular Social networking sites include Twitter, StumbleUpon, Mixx, Digg, reddit, Facebook, LinkedIn, MySpace amongst others. Now you dont need to be visiting these sites and chatting away your day, but you can have your brand name on these sites and have all your blog posts sent to them automatically.

Most of these sites also let you put your site’s URL on your profile page. Some sites, like LinkedIn, allow you to add more than one link, so take advantage of those links. Here are some networks you may want to join:-

LinkedIn

LinkedIn is the social networking tool for business. Each of your company’s employees can create an individual profile and network with others.

Facebook

You can add a link to your Web site in your Facebook profile and your able to get your blog rss feed added to this popular site.

Twitter

You can add your rss feed to Twitter so that every time you post an article it gets seen on Twitter. You can also attract followers and ask visitors to Tweet you.

Mixx

A link from your Mixx profile and you can submit links to Mixx which helps with SEO efforts.

MySpace

On MySpace, there are no places where your link “counts” for SEO purposes. However, if your MySpace account has traffic and visitors, it still may help drive some traffic to your Web site.

While many social networking opportunities allow you to enter a link back to your Web site in your profile on their site, the opportunities to gain SEO benefits from these links vary from site to site.

But having at least a Twitter and Facebook account will show that you are a ‘with it’ Company at least.

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