The trouble with wanting to optimise your website is that it all seems to take so long. Study seo, hire an expert, train an employee etc. What if you want to make a difference now, today. Something that will have a positive impact within days?

Well now you can. We have put together some quick seo tips that will have your website purring like an seo’d pussycat.

1. Decide what you want to rank for

First off, decide what keyword or words you want to rank your homepage for most. If your a dentist in Wickford then Wickford dentists might be a good start. You can do a little keyword research to make sure browsers are loooking for your phrase. Now just make sure that phrase is in your Title tag and is mentioned a couple of times on your homepage. Make sure you put them naturally within your text.

2. Create a new page or a blog post for other keywords you want to rank for

Get writing new pages full of great info and concentrate each page on a search term your customers will be typing in. If you have a blog then a blog post with the keyword phrase in the title will work fine. Try to make sure you use 300 words or so and have your keyword phrase 3-4 times within the text.

3. Get Tweeting and Facebooking

Post links to your homepage and newly created pages using Twitter and Facebook. Ask friends, colleagues and customers to do the same for you. It creates backlinks and Google loves a social buzz about something.

Get everyone you know to link, post or write about you on their website

Everyone has a website, from multi national companies to Joe down the road with his blog. Ask for them to review, talk about or just link to your website using one of your keywords or phrases. Easily done and you can always return the favour.

So there you go. Stop procrastinating and get doing some seo today. This time next week you will be glad you did.

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Some of you who have been around for a while may have heard of LSI or latent semantic indexing. Search engines have a method for sorting websites into the correct category and ranking for the right search terms. LSI is one way they achieve this aim, and if you know how to use it, then it can improve your websites position in the serps.

So in a nutshell, latent semantic indexing is how the search engines associate words that are all similar or related to a certain topic. As an example, your website may be about plumbing. Google knows that the page should also contain related words, such as boilers, leaks, bathrooms, 24 hour callout, repair leaks etc.

This lets the search engines know what your subject is and how to organise the search terms. It knows that all the related words are refering to plumbing matters and not shopping or anything else. Once you have a list of related words and phrases, put them on pages of your website.

To find these related words pop over to the Google keyword tool and find all the related words the search engine finds relevant to the term. Then just use the words and phrases from your list to write or rewrite your content.

So instead of using traditional keyword percentages and density, use related phrases. Increasingly search engines are including LSI into search algorithms to evaluate your website pages better. And many experts now say that sites optimised for keywords can even rank lower as they are falsely over optimised.

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Google Places For Local Business

One seo technique you really want to get to grips with is listing your business on Google Local Business Centre, or as it is now known Google Places. It can help you achieve page 1 rankings for numerous keyphrases.

Google Places is basically a business Directory, but the biggest directory on Earth. Not only is it tied in with Google Maps, so that everytime someone looks at a map your business could be there. It also means your business could show up on any of the millions of mobile phone/tablet users as well.

If you have’nt already, then claim your business listing now. Or contact us to do the job for you. Everyday millions of people search for local businesses just like yours using Google Maps. And best of all, the service is free to use except for a little bit of time and know how.

Google Places

When entered, your business listings will show up in Google everytime someone types a local search (eg. Basildon Plumbers or car dealers Brentwood etc.). Because Google are becoming very focused on narrow searches, the Google Places listings tend to be shown before the organic web results are.  This means that you really do need to get a share of that search engine traffic.

All you have to do is submit your website and enter additional information such as pictures, video,voucher codes etc.

How To Submit Your Business To Google Places

If you want to get registered then just follow these easy steps:-

1. First of all sign up for Gmail account if you dont already have one
2. Now go to the holy grail that is Google Places and proceed to the registration area.
3. Now just fill out all the information, and dont scrimp. The more information that gets entered increases your score and position in places.
4. When finished, you will need to verify who you are, either by phone or a postcard mailed to you. Mail takes forever and phone is instant, so use the phone option.
5. Thats it, you will be listed usually within hours.

There are other things you can do with your listing including adding voucher codes and sending messages to your potential buyers, and you can upload more videos and photos. These however are the basic steps to take. If you really want the listing to drag in the traffic, your account will need some seo and maintenance just like your website.

We offer a full Google Places listing service, that includes:-

– Set up your dedicated Google Places listing
– Add content including video and pictures
– Monthly updates and managment
– Full seo work to put you on top and make sure you can be found on Google Maps

Dont forget, your listings will show up on computers and mobile phones, laptops and tablet pc’s as well so it’s well worth the effort. Check out our guide to get listed in local directories. Every day we put off things because we are too busy, but make the time to put your business on the map.

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Many commentators are saying that traditional seo is dying, with the array of new advertising methods and platforms available. Mobile phones, tablet pc’s, Google pushing local search to the front pages etc.

However, you must remember that whatever device your potential customer is using to search, the results will still be search engine based. Local results being emphasised just means you need to add local search into the seo mix.

In 2011, SEO campaigns will still be of great importance in your marketing strategy. In 2010 many aspects of SEO that were most important will just be relegated and taken over by new seo methods. Such as local search, social networking and optimising your website for the mobile market.

As for search engines, Google will remain the daddy, but Bing will continue to grab market share (40% up already since launch), Yahoo is losing share so is not considered as important as the big two.

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Webworx Limited are happy to announce their revamped SEO website, which will offer improved services for business users and companies looking to create an online marketing strategy, including SEO Training for companies or individuals.

The website showcases the services of SKS Services, who are part of the Webworx Limited group. The new website has a new, cleaner, easier to navigate template implemented across all pages. As well as being easier to navigate, the pages also load more quickly due to streamlined coding. We also have an expanded set of case studies and testimonials from customers.

SKS Services have also launched a new services which can help businesses grow easier and faster online using inhouse SEO work. We now offer SEO Training, including training in-house or our training centre in Chelmsford, Essex. We also are compiling a series of seo video’s. Our seo experts can train your business and/or employee’s to carry out seo work for the company thereby saving ongoing monthly charges.

Talking about the changes, Steve Sanger, Managing Director of Webworx Limited said:- “The new website marks a turning point in the SKS Services function. Previously we offered a much broader range of services, but we are now narrowing down to SEO as our primary function. The new look makes the site easier to use for visitors, with the new services on offer and the testimonials, customers will be able to make a better judgement on the company. There will be many more improvments and new services on offer in the cominag months.”

Seo training makes sense for any business because it will give you an insight into what is involved in achieving top rankings and will help you become more seo self-sufficient.

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