You may have browsed a blog and seen some comments below the post that contain unrelated, gibberish comments that are full of links. Where do these useless comments come from? Well some webmasters and even seo companies abuse some blogs by posting tons of links that point back to the poster’s site in an attempt to boost their site’s ranking. Others might tweak this approach a bit by posting a general comment (such as “Great information!”) followed by a link to their site.
However this link abuse will now be penalised by Google because to quote Google:- ‘Abusing comment fields of innocent sites is a bad and risky way of getting links to your site. If you choose to do so, you are tarnishing other people’s hard work and lowering the quality of the web, transforming a potentially good resource of additional information into a list of nonsense keywords.’
They continue:- ‘Comment spammers are often trying to improve their site’s organic search ranking by creating dubious inbound links to their site. Google has an understanding of the link graph of the web, and has algorithmic ways of discovering those alterations and tackling them. At best, a link spammer might spend hours doing spammy linkdrops which would count for little or nothing because Google is pretty good at devaluing these types of links. Think of all the more productive things one could do with that time and energy that would provide much more value for one’s site in the long run.’
Everyone is looking for better rankings, but there is no get there quick fix and if you want to improve your website’s visibility in the search results, spamming comments is definitely not the way to go. Instead, think about whether your site offers what people are looking for, such as useful information and tools.
The simple fact is, having original and useful content and make sure your website is search engine friendly will ensure better search engine positions. If you have a good site full of useful information, then links will come naturally.
Blog comments can be a great way to get a backlink to your website, but only if you leave a useful related comment that adds to the blog and not a thanks followed by links back to your site. Google is getting much better at locating spam and penalising the offending site.
So make sure that your seo company is not indulging in comment spamming and other practises that are frowned upon. You may get links to your site, but at best they will be worthless and at worst your site could be penalised. Our seo services are all purely search engine friendly.